Melody Brews Brand Guidelines

The objective of the project was to create a brand guideline of an invented brand. I decided to create "Melody Brews," which combines two things that I enjoy, coffee and music, in one place.

My idea was to create a coffee shop where people can relax and enjoy great live music performances while taking a sip of a delicious cup of coffee. It will be differentiate it from other coffee shops by the fact that after the purchase of a product at the café, our customers can request the band to play their favorite songs.

I started by looking at pictures of logos that incorporated elements related to coffee and music to get inspiration to sketch my own logo.

Concert Cafe by Stijn Van Doorslaer on Dribbble.jpg

After putting my ideas on paper, I made this early draft on Illustrator.

For the visual identity of the brand, I started looking for color combinations on websites like Coolors, and typefaces on Adobe Fonts and Dafont, that conveyed the tone that I want for the brand: calm, comforting, and harmonious. After choosing, I incorporated them into the logo. This is the finalized version:

With the logo finished, I started working on the mockups to showcase the logo usage of the brand.